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Application for PR position.

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Sam Colt:
@Emilia.
You know I had never really considered just how many people are actually working PR. A PR team definitely needs to be coordinated.


These are my thoughts on how to improve Goldeneye: Source's PR.


I. Social Media. We need a proactive social media campaign. Although our social media capacity exists, it is not fully functioning, and we're losing a lot of potential coverage. This is how I propose we go about remedying this problem.
 
A. Following
     
      a. Twitter.
Goldeneye: Source needs to follow more people and companies – signficant ones. On Twitter I see that we follow PC Gamer, Black Mesa Devs and Steam Support. This isn't enough, it's barely a drop in the bucket. We should be following, gaming news media such as IGN, Kotaku, 1Up, Joystiq, and GiantBomb. It wouldn't hurt to follow significant developers – Gabe Newell, Miyamoto, Hideo Kojimo, etc.. We should be tweeting once a month to these people. It shouldn't be overt advertising for the mod, but funny or insigtful comments on things they've tweeted. Lastly, befriend indie studios, such as Team Meat. A lot of these guys and gals are really friendly, and since a lot of them are of the N64 generation, they've likely played GE64 and would be willing to check out Goldeneye: Source.
     
      b. Facebook
The idea here is the same as it is in Twitter. We follow, or “Like” the same people, we keep to the same regiment of once a month posts. Except when it comes to Facebook we can be more proactive in our advertising. We could post to Joystiq's wall something like, “Goldeneye: Source, a total conversion Half Life 2 mod, is now out of beta. We are one of the best made, absolutely stunning, Half Life 2 mods out there. Would you be willing to spare us some coverage? Www.goldeneyesource.net. Thank you for your time.”
     
      c. Google +
I don't use it, but apparently all the “nerds” do. A campaign similar to our Twitter and Facebook one on Google + would be just as beneficial. Considering that it is not widely used, the campaign would be aimed at the core base of gamers and media most likely to give Goldeneye: Source a shot.
 
B. Followers
     
      a. If we do all of the above, our exposure will skyrocket, which will in turn garner the interest of gamers following those twitter and Facebook accounts. The ultimate goal, of course, getting coverage by these news sites, which WILL happen if we can get enough people interested in Goldeneye: Source. The more exposure we get on the web, the more people will become interested in the mod.

 II. Indirect social media sites, such as Reddit, 4chan, Tumblr, and 9gag need to be mined for their potential.
 
          A. I've heard it said that Reddit has always been good to Goldeneye: Source, and when I went and searched for topics on it there 40 someodd topics. However only a handful had over 100 upvotes, and only one had over 1000. This is a start - but it's only a start. I prose a new topic along the lines of “Goldeneye: Source – Drinks on Us/The Martini Update” which will include information on the Martini Update; yet, more will also feature links to the level videos made by markpeterjameslegg, preferably towards the topic of the topic so they will be immedietly visible to those entering the topic.

         B. As for 4chan, tumblr, and 9gag, I suggest a dispersed campaign featuring screen shots and the above mentioned videos post every few days. Over a period of time this increases exposure substantially.

III. Press releases sent to major and minor gaming news sites and blogs. Pretty self explainatory. I think there should be a special effort to keep sources which have covered the mod before up to date with our progess. Kotaku comes to mind.
 
 
IV.  Conventions, where the community pounds the pavement. There are some risks, but the pay off is immense. We have die hard community and devs members across the country and world. If you're up to it go there and promote the mod. ComiCon, PAX Prime, PAX East, various anime conventions, maybe even E3. This is the tried and true method for getting your game/product out there and there's no substitute for it.


I also have a bat-shit crazy idea. Gabe Newell is known to respond to every email he receives. Send him a short press release and request a 2-3 word plug. It's a long shot, but it'd be huge.
 

terps4life90:
We need more then a few people running the PR title, 4 plus people will have major impact of the mod, and if we all work together, diligently, we could have a huge player base, and all of the attention you could possibly dream of.

Sam Colt:
Darn it Roger, I went and posted my strategy and you went and claimed "Last Post By." *shakes fist*

Rodney 1.666:
*hates that shit*

Wake[of]theBunT:
I like basically every thought that has been mentioned by both the applicant and by our newest trial, Emilia.

Seems as though this would be the big 4 assault - with myself oversight.

* News (writing for moddb/forum)
** Community (publishing news + other things to social media)
*** Outreach (strategize all the stuff sam mentions)
**** Video (one word. xanatos)

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