Its called marketing dude, and with much of the 360s future being bet on this game, it isn't surprising that they are trying to create a huge marketing push. If the game turns out to be good, I don't see the point in boycotting a good game just because it has a lot of hype surrounding it. Look at bioshock, that game has a huge amount of hype right now, and its an awesome game. Just because it has hype doesn't mean people should jump from the bandwagon of liking it, to the bandwagon of hating it just because it is popular.
I never particularly liked halo, and I don't have a 360, but if the game turns out to be really good, and they port it to the pc, damn straight I'll buy it. I'm a gamer first and foremost, and I'm not going to let politics or popularity put me off a good gameplay experience.
It's retarded, even I have a genius mind for marketing, and spamming 'omg halo3' every where is retarded. I never said 'lol, i hate halo 3' I hate microsoft for advertising halo 3 like a penisbot.
I also, don't like bioshock. not because of hype, i was actually really impressed by it, I just played it on 360 and was unimpressed. but I'd still get bioshock before I got metroid prime 3.
I played metroid prime 3 and I was even more disappointed.
but yeah, i don't think I've said here that 'because of the politics and popularity, i'm not playing halo 3!'
if it's good, I might by it used, years down the line, because that's how I roll baby.
I don't want micro$haft to think that I bought into their shitty hype, even if it is a good game. I'll play it, but I am not going to sell out.