Halo is rated M for mature. You're supposed to be 17 years old or older to purchase the game. They're treating it like it was a kids movie. And I'm not baiting anyone, I really feel this way.
They're miserable sacks of shit. 8 year old kids don't need to know who master chief is.
They've extended their whoring of Halo into banks now.
http://news.filefront.com/hi-im-master-chief-and-i-want-to-talk-to-you-about-your-finances/
When will it end? This is just retarded.
The ESRB is overzealous with their ratings. Gaming is a sensitive industry, so a lot of the ratings are bullshit. Halo is a e-T game. There is little blood. A child wouldn't mind. Children play with action figures, and that has fighting. If Halo was a movie, it would be rated PG 13. A T rated game that is rated just for violence won't really affect kids. I played GTA at 11, and I barely curse, and am very nonviolent. I also happened to have good parents. That is what makes kids turn out good. Not overprotective, conservative parenting, good parenting.
It's as if suddenly, when people have kids, they shift to a more authoritarian point of view. They are so afraid of their kids being messed up, they adopt odd morals. Halo is marginally more violent than Metroid anyway. I know you're trying your best to raise your kids, but halo is not bad as long as you leave out xbox live. I could have played when I was 6-8, and not have thought anything. It wouldn't change me. I see games like GTA being bad for children, but not Halo or Half Life.
As for the market whoring, that's just capitalism. Not that bad actually, I don't see how a drink having HALO on the box makes a difference.