You mean the playerbase?
We have popularity, and credibility, and notoriety. Now we need it to culminate a consistent base of playing players. Not just 100,000 downloaders. But 10 maybe 20,000 daily players. This would max out our servers easily. 5 times over.
Hell I've said before even if we had 1000 consistent players playing 1-2 hours daily, that fills every server in peak times and has the other 9000 wanting to get in on that when they get home.. Or a free hour!