What I'm talking about is making LAN our target audience and letting Online be an out-growth of that.
Just being an online DM mod brings nothing to the market and we cannot compete with established jump-in-have-fun-jump-out games. But, almost no games specifically target LANs as a mission. That's where I think we need to be. We need to be the go-to game when you have a bunch of people LANing and looking for something everyone can jump into. One thing that the Dev crew cannot do is be the ambassador who speaks up and says "hey, we all got Source on these computers, let's do Goldeneye," but we have lots of people who claim to want to spread the word on GES. I've tried, but online it always falls flat because once they get all the shit installed, I have almost nothing to offer them but an LTK server (oh this game is just one hit kills) or one of the elaborate scenarios with die-hards who make it feel like one-sided LTK to the newbie. Online-GES doesn't offer what the first-timer needs.
Automatic handicapping done right can ensure that gameplay is, and stays, balanced. Leaving it to the players to choose is just going to lead to confusion (who knows what +2 means? I do, if you know your maths you might, but most just know it's more than +1 and less than +3) and arbitrary effectiveness.